Month: April 2013

Hyundai apologises for offensive advert.

South Korea’s largest automaker, Hyundai have apologised for an online promotional film in which it has been heavily been criticised for. The promotional film, titled Pipe Job was produced by a leading European marketing company, Innocean Worldwide Europe. The short two minute film portrays an unnamed male character attempting to commit suicide inside his Hyundai vehicle. The man is sat with all windows closed with a hose attached from the exhaust pipe into the cabin. However hours later, the man is seen leaving his car as the apparent suicide attempt is seen to be unsuccessful. The rational of the film was to promote Hyundai’s new hydrogen fuel-cell,...

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