BMW, the largest premium automobile maker in the world, saw it’s sales growth outgrow those of Daimler AG’s Mercedes-Benz and Volkwagen AG’s Audi last month in China, after the company introduced a stretched version of it’s BMW 3 series model.
Deliveries for BMW rose by 39% in China last month
Deliveries for BMW rose by 39% in China to 32,194 units last month, the company exclaimed in a statement yesterday. Earlier this month, BMW rival Mercedes reported that their sales had rose by 31% to 18,530 units, which is the best sales gain in over a year in China. Audi, which also counts Hong Kong in it’s China numbers had said it had sold 27% more vehicles, to 41,766 units.
BMW has said that China will more than likely Surpass the United States as it’s top market for 2013 as the company enters more communities and wins greater number of buyers with it’s BMW 3 Series and BMW 5 Series Sedans. BMW trails Audi by total volume sales in the country though has outgrown it’s competitor for over three years.
Audi is the best selling premium car brand in China and is on track to retain it’s lead this year, with recorded deliveries of almost 270,000 units within the first seven months of this year. This keeps it on track to reach it’s target of 450,000 vehicles in the companies largest market this year.
The surge in deliveries last month at Mercedes follows the reorganisation of the companies distribution network in March, along with the A-Class hatchback introduction in April. The automaker, which is based in Stuttgart Germany, appointed an executive to the board of group management to overlook activities in China for the first time last year.
BMW rival Mercedes will be introducing it’s revamped S Class Sedan model later on this year
Mercedes will be introducing it’s revamped S Class Sedan model later on this year in the country, which accounts for over half of the global sales of the model.