Renault needs to gain an advantage from it’s existing electric vehicles rather than introducing new models if the technology is to become a success commercially. Beatrice Foucher, who is Renault’s global head of electric vehicles has said that the company, which is a pioneer of electric vehicles along with it’s affiliate Nissan, needs to double efforts to stay competitive with electric vehicles as it’s rivals, such as BMW with it’s i range, has started launching their own electric vehicles.

Foucher has said that in order to do this, Renault must price their cars more affordably

Foucher has said that to do this, Renault needs to price their cars more affordably and target markets that have a mature attitude to CO2 reduction, like Northern Europe, ensure that electric vehicles provide a long term income for Renault by leasing batteries and creating a used market for electric vehicles. The company has sold 29,000 electric vehicles globally up to now and one in two of all electric vehicles that are sold is a Renault model. These figures barely make an impression however in the worldwide car market, Foucher has highlighted the slow sales of the Prius model from Toyota for it’s first eight years, before the model flourished.

There is more that needs to be done in order to educate people about the practicality of electric vehicle’s in terms of charging, range and price, Foucher has explained. He added that improving the range of electric vehicles is something that Renault is working flat out on, with it’s battery supplier.

At the minute, the typical buyer of a Renault electric vehicle is a home owner in a provincial town or suburb who is able to install a private charging point on their home. A normal cable for charging that is able to be plugged into a regular socket is being developed by Renault and is apparently going to be rolled out in 2014.

Renault electric vehicle buyers mainly use their vehicles as their second car, with the first more than likely being from a premium marque. Customers are likely to see their electric vehicle as an eco good conscience buy or if you are thinking of the Twizy, even a toy.

Renault is investing into wireless charging

Renault is apparently investing into wireless charging, though the excessively high cost of the technology makes it rather unlikely to be developed significantly until the later part of the decade.