SsangYong is now ready to relaunch itself in the UK.
Scehucled for September SSangYong will introduce its new Korando crossover.
SSangYong Has bounced back
The brand who had traditionally traded well in the UK had to be completely restructured in 2009 after falling in to receivership.
Thankfully SSangYong did not have to wait long and secured a massive deal with Mahindrea & Mahindra a large Indian Company in 2010 who now have a huge investment in the company.
The crossover market is big and getting even bigger with the likes of Bentley pleading to enter the market. So where better to re-invent yourself? The Korando will start at £16,995, will be competing with some of our firm favorites. Cars like the Kia Sportage, Hyundai ix35, Mitsubishi ASX and the newly crown king of the crossovers Nissan Qashqai.
Paul Williams, UK importer, SsangYong Motor UK, said: “Korando is a great value proposition, and arrives in the highly competitive crossover market at absolutely the right time. Very keenly priced, a comprehensive list of standard equipment, excellent towing capability and thanks to its long wheelbase a spacious and airy interior, Korando is the clever choice for families and those who tow a caravan, horsebox or trailer.”
It will also be interesting to see how the rest of the motoring world and the all important glass’s and cap guides view the new model and infact the brand re-entering the UK markets. Unfortunately only time will tell.
SSangYong we wish you all the best!